Copywriting means creating original advertising texts (e.g. marketing, PR, brand-building content, various types of selling texts) that are meant to boost business efficiency.
The Bible says, “In the beginning was the Word”. Indeed, one cannot overestimate the power of words. They can kill or heal; and they can certainly serve to persuade a potential client to purchase whatever goods or services you are to offer them.
Nowadays, creating powerful advertising texts can well be compared to the art of playwriting. Whereas art and business are usually hard to combine when it comes to poetry, the ability to create professional marketing content is an extremely valuable asset no matter what it is that you sell.
Obviously, there is no way to write a strong selling text if you do not understand modern market mechanisms and customer psychology. Still, the most crucial factor in copywriting remains the level of language mastery. The mere fact that so many professional linguists work in marketing agencies proves it.
That is exactly why LinguaСontact is eager to take up the task of creating promotional texts and marketing content for your websites.
We know and feel the language profoundly – in all of its aspects, modes and varieties!
Feel free to contact us at any stage of your copywriting process.